What the RCI (Roof Consultant's Institute) Ought to be Counter-Advertising

Tuesday


Seen recently in "Schoolhouse Beat" Magazine online, an Ad for one of the "big three" manufacturers that reads:


"Insanity: Replacing your roof two times in twenty years.

_____ can help you take a proactive approach to facility asset management.

Sign up for a consultation --->"

No, no, no, no, no - WRONG!!!!

It should read:

"Insanity: HAVING to replace your roof twice or more in twenty
years from
using manufacturers to define your problems
around their
solutions.

The Roof Consultants' Institute has registered Roof Consultants
and Registered Roof Observers that do more than help you -
they objectively look at your conditions and find solutions that
work for you.

Go to: www.rci-online.org to find your local RRC or RRO.

Or Call: (and give the number).

 

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